The Loeries Creative Week hits Durban from the 13th to the 19th August 2018 to recognize, reward, inspire and foster creative excellence in the advertising and brand communication industry.
This is the fourth consecutive year that the creative festival takes place at the International Convention Centre in Durban. The week, which begins with Judging 2500 entries from across Africa and the Middle East, includes 8 Masterclasses on Thursday 16th August, the DSTV Seminar of Creativity on Friday 17th August, two awards ceremonies on Friday and Saturday and many networking events.
Creative Week contributed over R130-million to the Durban economy in 2017, employs around 600 people directly, and creates more than 380 local annual jobs.
“Creative Week is the largest festival of its kind across our region and anyone involved in building brands should be there”, says Andrew Human, Loeries CEO.
“The DSTV Seminar is the only opportunity to hear such world class leaders speak on one day and I urge everyone in the brand communications industry to attend. And of course, after all the hard work, it’s important to get out of the office and let your hair down.”
“An event on the Durban promenade enriches the whole community,” adds Human. “While the promenade is only a thin sliver along the waterfront, many thousands of the local community benefit. Every employee servicing an international event like the Loeries takes their income back to the community. They buy groceries, petrol, clothes and pay for transport and education. This whole economy, reaching into the suburbs and townships is driven by the beachfront. Besides the Loeries, Durban has the opportunity to be the event capital of the continent, which will be a major injection into the local economy.”
About Loeries Africa Middle East
The Loeries has been rewarding creativity for 40 years. As Africa and the Middle East’s premier award that recognizes, rewards, inspires and fosters creative excellence in the advertising and brand communication industry, winning a Loerie is the highest accolade for creativity and innovation across our region. The Loeries, a proudly non-for-profit company, promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.
Culminating in the biggest creative gathering in the region, Loeries Creative Week brings together the best innovative minds from our industry for a festival that offers networking, creative inspiration and the recognition of great work.
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